You likely know the problems and questions that property owners and Landlords in your state might be dealing with, and you also have experience and answers to provide. "Where to advertise my rental property in (or) ?" "What can I do if my tenant doesn't pay rent in (or) ?" Here are a few potential examples that a Landlord or Property Owner might search: By creating content for these long-tail searches, you can provide helpful content and answers, and increase your chances of being found. These searchers are usually people who have a specific question or problem and they might just be typing in a full sentence. These are often referred to as " long-tail" keywords because they are longer and more specific in nature. In addition to those highly searched for (and highly competitive) keywords mentioned above, there are also some other less common keyword opportunities that might come in the form of questions or longer search phrases. "Best property management companies (or) " "Rental property management company (or) " "Top property management companies (or) " Here is a list of common keywords that usually have the most search volumes: Keep in mind, the better the content is, the more likely search engines will favor it over less quality content.įor property managers across the US, a lot of the most popular keywords are quite similar, made unique by using local identifiers like "city" and "state" or even "county". So, if you want to be found online for a search like "property managers in seattle, wa" your best bet is to create a really great page on your website about your property management services, FAQ's, tips, and in-depth info about your company.īy creating great content focused around this topic (keyword), you will build a strong relevancy for this keyword on your page, and search engine algorithms will want to include it in the results. Search engines want to show the best, most helpful sources. Rather than thinking of your keyword as a keyword, think of it more as a topic. Then you'll go create a bunch of unique, helpful, in-depth content on that particular topic. Use your keywords on your page in a natural way by creating great content. ![]() In order for your website to appear in search results for any particular keyword, your website needs to have relevancy built up for that keyword. Today we will break it all down so you understand exactly how you can do this for your own property management company. With the proper research, focus, and execution, choosing the right keywords to target will help you get more ideal potential clients to your website. ![]() SEO requires an understanding of how search engines work, what people search for, and why and how people search." "The process of optimizing a website – as well as all the content on that website – so it will appear in prominent positions in the organic results of search engines. SEO is defined by the industry experts at SearchEngineJournal as: ![]() This is where some detailed SEO research and strategies will come into play. ![]() From there, you can build your website content accordingly. In order for your property management company website to get needed exposure and be found for targeted online searches, you need to choose the right property management related keywords that are being searched online by your potential clients. Having a website that can't be found online by your potential clients is a complete waste.
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